Building Your Brand With A Freelance Copywriter.

If you’re building a brand on a budget chances are that you cannot afford to engage with an advertising agency or digital marketing firm. You need marketing solutions every bit as good as the big guys, but you’re constrained. Small companies need big ideas and one of the biggest is to break free of the constraints through the selection of a talented, connected freelance copywriter.

As a professional freelance copywriter in Atlanta, I’ve worked with small companies around the country and have delivered complete print and online branding and advertising solutions every bit as good as the award-winning work I developed while on staff at major international advertising agencies. How? By providing clients with connections to other freelance marketing professionals eager to do great work.

Your selection of a freelance copywriter can be your ticket to affordable logo design, affordable web design and affordable turnkey advertising on air, in print and on the web. When your freelance copywriter is connected to a network of trusted designers and programmers, you’ve found a way to circumvent the system. You’ve found a way around the expensive ad agencies, design firms and interactive agencies. You’ve found a path to get what they offer for a fraction of what they offer it for.

Whether you’re a small company looking to re-brand or a startup looking to launch, start with the person who has to perfectly understand your company. That is the copywriter. Look for a professional freelance copywriter in Atlanta, New York or other large market. Most experienced copywriters have worked at large agencies and continue to live in the cities where they were originally on staff. Check out the copywriter’s resume and look at his online portfolio, which should reflect experience in a wide variety of business categories. If you like what you see, make a note and then look for one or two more. Then get on the phone and start asking questions.

Being impressed with their experience and with their work samples is one thing. But you need to be impressed with their network. Do they have an art director they can bring in to design sales material and websites? Do they have web developers and programmers and SEO experts? People they trust and have worked with before. The freelance copywriter who can deliver a world of creative and technical marketing experts to you is your ticket to a successful project. They can live in Atlanta, Orlando or Timbuktu. It doesn’t matter. The freelance copywriter who can provide great words and great people is your pathway to fantastic advertising without the services of a “full-service” ad agency.

Mitchell Erick is an award-winning professional freelance copywriter orked at agencies in New York and Honolulu and was a senior copywriter for nine years in the marketing department of Walt Disney Attractions. Visit www.freelanceadcopy.com.