4 Signs its time for a Business Website Redesign

Date Added: July 26, 2011 10:53:21 PM

Author: John Harrow.

Business websites need to be constantly updated to keep customers coming back and attract new customers. Often there comes a time when a few updates are just not enough and a website needs a complete redesign. Here we talk about four reasons to bite the bullet and have a complete business website redesign to get the most from your most powerful marketing tool.

If your website is entirely built in flash, no matter what you do your website will struggle to appear in search engine results. Google can’t read flash, so your website looks like not much more than a few blank pages. You need a website redesign to ever have any real traffic from Google.

Is your website built on a modern content management system or CMS? A CMS makes updating a website code free, with word like editors. If your site isn’t built on a content management system you are spending a lot of extra time updating it, if you can update it at all. Get a website redesign to save hours or days of your limited time.

Can customers find the information they need quickly and easily? If your site design or navigation does not make it easy for website visitors to buy, download, and send enquiries they will leave for a competitors website. Redesign your website to improve customer conversion rates and usability.

How long ago was your business website designed? If your website was built in 2006-8 and hasn`t been redesigned since then it probably looks very dated, which can reduce the trust for online shoppers. Old websites often suffer from this and one or two of the points mentioned above which means they have the most to gain from a business website redesign.

Are your online sales being held back by any of these website redesign signs? If you’re serious about your business a redesign of your business website will not only pay for it’s self quickly but also rapidly grow your customer base and marketing reach.

Dave Emerald is the author of this article on website redesign. Find more information, about business website design here

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